The platform is rolling out a updated setting that allows them to lessen the amount of AI-made media appearing in their feeds. This step comes as the platform announced that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a widespread launch. This development coincides with a surge in content created by AI, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A large amount of this content is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is often absurd or bizarre.
Our research shows that many people like content created using AI tools, ranging from computer-generated images to educational videos, and we intend to give people the ability to adjust the amount of that, depending on their own preferences,” said a company executive.
Volume and Proportions
The platform disclosed that there are currently over a billion videos on its service labeled as AI-generated. Overall, more than 100 m pieces of content are submitted to the service each day, making AI content a relatively small percentage of its total content library.
User Control Features
Members will be in a position to decrease or raise the level of AI content they view by using the content preference feature in the application and selecting AI-made media. Additional categories that currently be controlled under the filter include current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s policies mandate creators to tag lifelike artificially created content, and it bans malicious fake videos of public figures or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
Furthermore, the platform will now attach an artificially created tag to content produced via its own AI tools, or detected by an collaborative effort for spotting artificial media. This measure is aimed to deter users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The platform is also establishing a $2 million educational fund for specialists and organizations to develop educational content about ethical AI use. This program will benefit educational bodies focused on training coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, during debate over intentions to lay off a large number of review team members in the United Kingdom. TikTok is expected to cut 439 jobs in its content moderation department in London, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that people-led review would still have a role, but automated tools can safeguard staff by removing the most distressing content ahead of it has to be seen by staff. The platform stated a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is making a difference work at speed.”
